______________ advertisement stresses on comparative features of two brands

Related MCQs

• Using the names of company's powerful brands for line extentions is ______________
• Brands owned and developed by producers are known as
• If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
• ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
• A good catchy phrase used and repeated often in an advertisement is ______________
• When the advertisement is to create an image or reputation of the firm, it is a case of
• ______________ type of advertisement is used when the product enters into growth stage of PLC
• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit