If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.

Related MCQs

• The set of all the products a firm made available to consumers buy is called.
• Consumers show ______________ while buying their products on regular basis
• Setting price on the basis of the competition for the product is known as ______________.
• Which of the following is a method of Competition Based Pricing
• Brands owned and developed by producers are known as
• Using the names of company's powerful brands for line extentions is ______________
• ______________ advertisement stresses on comparative features of two brands
• Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
• A product with the ______________ is a green product.
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.