Products designed to meet global segments

Related MCQs

• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
• Direct marketing is found more suitable to which of the following products?
• Products seen as only suitable in one single market
• The set of all the products a firm made available to consumers buy is called.
• Where sellers combine several products in the same package is known as ______________
• Consumers show ______________ while buying their products on regular basis
• Products seen as having extension potential into other markets