Setting price on the basis of the total cost per unit is known as ______________

Related MCQs

• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• Setting price on the basis of the competition for the product is known as ______________.
• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• In maturity stage of product life cycle, cost per customer is:
• The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
• Consumers show ______________ while buying their products on regular basis
• A price reduction to buyers who pay their bills promptly is called.
• The group of elements price, product, promotion and place constitute