Sub-dividing of market into homogeneous sub-sections of customers is known as

Related MCQs

• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
• Serving a small market not served by competitors is known as ______________
• Which of the following is known as market aggregation?
• The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• ______________ marketing uses telecommunication devices to reach prospective customers
• ______________ is a system of selling goods directly to customers through a network of self employed people
• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.