How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.

Related MCQs

• The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• __________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
• That minor stimuli which determines when and how customer will respond in certainway is called
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.