Q.

Which of the following statements is not true?

A. Sigmund Freud assumed that people are largely unconscious about the real psychological forces shaping their behavior
B. The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations
C. Abraham Maslow sought to explain why people are driven by particular needs at particular times
D. Selective retention means that marketers must try to understand the mind-sets ofConsumers and how these will affect interpretations of advertising and sales information
Answer» B. The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations
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Consumer Behavior (for MBA)

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