Which of the following is NOT a market research tool?

Related MCQs

• Why is market research an essential tool for the marketing manager?
• There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
• All of the following are correct about market research methods EXCEPT:
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• Which of the following is not a defined use of marketing research?
• The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:
• Which one is not a base for market segmentation?
• What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
• What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.