When companies try and create WOM around their brands, this is called:

Related MCQs

• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
• Less involved consumer buying behavior in which customers perceive few difference between brands is called
• Highly involved consumer buying behavior while perceiving significant differences between brands is called
• _______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
• In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• 14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?
• Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.