In a marketing context, the term ‘evoked set’ means:

Related MCQs

• What does the term ‘evoked set’ mean?
• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
• Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• The core of the “new marketing model” consists of:
• The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
• Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
• Which of the following is not a defined use of marketing research?