Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• Difference between transaction selling and relationship selling
• The difference between transactional selling and relationship selling is