The customer will judge the offering by three basis elements: ________, services mix and quality, and price.

Related MCQs

• Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”.
• The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
• Increasing the features and quality you offer is a decision made by which marketing mix?
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ………..
• A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.