Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Related MCQs

• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”.
• The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
• Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
• The concentration of all marketing efforts on one selected segment within the total market.
• Products seen as only suitable in one single market
• -------means moving of finished goods from one end of a producer to consumer.
• -------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit