From the economic system’s point of view, the role of marketing intermediaries is to transform:

Related MCQs

• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• ----------means the set of marketing intermediaries through which the goods flow from the producer to consumer.
• ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
• Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
• In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
• Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• "rather than intermediaries creating demands for the product,consumers demand the products from
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• ……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.