Serving a small market not served by competitors is known as………….

Related MCQs

• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
• When initiating price changes the company must anticipate possible reactions from both buyers and competitors.
• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
• Method of managing promotional budget to match outlays of competitors is called
• In a small market ----------is better
• In a small market, ______________ is better.
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?