Q.

If the focus of a retailer is to achieve leadership in cost, then which of the following phenomenon will hold good?

A. Customers will like to have convenience and the retailers will also set up a number of stores at different locations in order to provide convenience to the customers.
B. Customers will prefer a large variety of products and the retailer will also keep a large variety in the store in order to satisfy customer needs.
C. Customers will prefer a large variety of products but the retailer will not keep a large variety in the store in order to achieve economies of scale.
D. Customers will prefer short lead time for their products and the retailer will keep higher amount of inventory in order to satisfy customer needs in time.
Answer» C. Customers will prefer a large variety of products but the retailer will not keep a large variety in the store in order to achieve economies of scale.
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