Which of the following is an advantage of using direct mail as a media vehicle?

Related MCQs

• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• Media--------- is a primary goal of advertising media planning and media buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.