Focusing the firms marketing efforts toward the existing customer base is called

Related MCQs

• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• If a firm is practicing …………… the firm is training and effectively motivating its customer-contract employees and all of the supporting service people to work as a team to provide customer satisfaction
• ………….. is the tool for simultaneously depicting the service process, the point of customer contract and the evidence of the service from the customer point of view
• Successfulservice companies focus their attention on both their customer and their employees. They understand ……………, which links service firm profits with employee and customer satisfaction.
• At customer service interface, company intends to manage a relationship with a customer through
• ………………..is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customer’s point of
• __________ is a firm view toward planning its operations according to market needs
• The pursuit of new customers, as opposed to the retention of existing ones, is called
• Service firms can increase quality control by
• Service firms often find themselves in a three-cornered fight between