The pursuit of new customers, as opposed to the retention of existing ones, is called

Related MCQs

• During a service recovery effort, the employee promptly refunded the customers money but threw the money at the customer. As a result, the recovery effort violated the customers ___________ justice need
• Focusing the firms marketing efforts toward the existing customer base is called
• In the service system, customers may specify their needs and expectations to the service provider, such expectations are called ……………?
• Charging customers different prices for essentially the same service is called
• This is when customers visit the service facility so that they are personally involved through the service delivery process
• An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as
• ……………. Is defined as the caring, individualized attention that the firm provides its customers
• In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.
• In order to improve the process and performance of the company towards the customers, they should try to
• ………….. is any direct interaction between a service provider and customers