To be useful, market segments must be:

Related MCQs

• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
• For effective market segmentation, the market must be
• To be effective, the process of market segmentation must meet which of the following basic requirements?
• The products which have attained the maturity stage in urban market are in __________ stage in rural market
• Rural market is
• Rural is a distinct type of market and
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Making small unit packages of products is only one of the options for the rural market and it should be
• For the rural market, the _______________ of the product should be enhanced instead of appearance.
• An outlet that can be used to market products to the rural consumers include