[Solved] The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

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Q.	The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
A.	identify the specific members of each segment to be able to contact each of them directly.
B.	determine the level of resources that must be committed to each segment.
C.	evaluate the market potential within each segment.
D.	design marketing strategy and tactics to reinforce the firm's image.
Answer» C. evaluate the market potential within each segment.

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