[Solved] To be effective, the process of market segmentation must meet which of the following basic requirements?

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Q.	To be effective, the process of market segmentation must meet which of the following basic requirements?
A.	The firm must avoid focusing on non-variables such as profitability and volume.
B.	The market segment must have measurable purchasing power and size.
C.	The company must expand beyond its marketing capabilities to capture growing markets.
D.	The market segment must reflect the population's changing attitudes and lifestyles
Answer» B. The market segment must have measurable purchasing power and size.

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