When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• The products which have attained the maturity stage in urban market are in __________ stage in rural market
• ________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village.
• Making small unit packages of products is only one of the options for the rural market and it should be
• To increase awareness of products and services among rural consumers, there needs to be an increase in
• An outlet that can be used to market products to the rural consumers include
• In which type of market would a rural consumer usually buy products like cloth or cosmetics?
• Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services: