______________________is often referred to as the Father of modern advertising.

Related MCQs

• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• When creativity is referred in the context of advertising, it is _______________.
• Infomercials often look like other types of television shows, including ________.
• Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as