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| Q. |
In the product life cycle, the emphasis in marketing mix during growth stage is |
| A. | distribution. |
| B. | promotion. |
| C. | price. |
| D. | cost reduction. |
| Answer» A. distribution. | |
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Supply Chain ManagementDiscussion
Abha Gupta
2 years ago
In the product life cycle, the emphasis in marketing mix during growth stage is to increase demand by build product awareness through Promotion. In product life cycle (PLC), the emphasis in marketing mix during growth stage is B. Promotion
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