A is an estimation of a company's promotional expenditures over a period of time.

Related MCQs

• Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
•             number of unduplicated individuals or households reached by an advertising medium over a particular period.
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• A person (or group) who has control over what information is disseminated to the audience is known as:
• Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time.
• __________ services are agencies that specialize in buying time and space.