Market information means

Related MCQs

• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• Market expansion is usually achieved by:
• In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;
• ___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• The entire target population in a market research is called,
• ______define(s) the job that advertising must do in the total market program.
• Information and persuasive content can be combined in the form of an appeal to