A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………

Related MCQs

• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• In the evolution of logistics ,the objective of maximize the profit by a corresponding maximization of sales was the objective in ………..stage.
• A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through…………….
• From the economic system’spoint of view ,the role of marketing intermediaries is to transform the assortment of products made by producers in to the assortment of products wanted by…………….
• ………is a route in which a truck either delivers product from a single supplier to multiple retailers or goes from multiple suppliers to single retailer.
• Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
• Companies should state their channel objectives in terms of targeted levels ……
• It is common for international marketers to………. their channel strategies for each country.
• Smart companies coordinate their logistics strategies and forge strong partnership with suppliers and customers to improve customer service and reduce channel cost through………………
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?