Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Related MCQs

• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
• A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
• Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
• Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all marketing channel organizations. Julie will begin the practice of………..
• Material handling is a branch of engineering which deals with the movements of …………between two or more different points.
• Which of the following should be the first step in designing a marketing channel?
• In marketing terms, we say that the number of intermediary levels indicates the …………of a channel.
• Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
• Smart companies coordinate their logistics strategies and forge strong partnership with suppliers and customers to improve customer service and reduce channel cost through………………