Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.

Related MCQs

• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• ………….. process in supply chain includes all activities necessary for managing the product flow through the manufacturing facilities and for obtaining ,implementing and managing flexibility.
• Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
• A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through…………….
• At strategic level ,the customer service management process is concerned with designing the process for managing the ………
• Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all marketing channel organizations. Julie will begin the practice of………..
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
• Channel members should be evaluated using all of the following criteria except which one?
• Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for?