Companies should state their channel objectives in terms of targeted levels ……

Related MCQs

• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• In marketing terms, we say that the number of intermediary levels indicates the …………of a channel.
• A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
• Smart companies coordinate their logistics strategies and forge strong partnership with suppliers and customers to improve customer service and reduce channel cost through………………
• Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
• Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for?
• It is common for international marketers to………. their channel strategies for each country.
• Which of the following should be the first step in designing a marketing channel?
• Channel members should be evaluated using all of the following criteria except which one?
• Companies manage their supply chains through………… .