The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Related MCQs

• When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?
• The strategy where the producer or marketer does not differentiate between different type of customers
• If the product passes through a longer channel of distribution, the marketer will have to give importance to
• The strategy where the producer or marketer does not differentiate between different type of customers
• Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
• "rather than intermediaries creating demands for the product,consumers demand the products from
• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• In --------- appeals are emotional
• Which of the following is not an emotional motive