When the advertisement is to create an image or reputation of the firm, it is a case of

Related MCQs

• The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• --------= advertisement stresses on comparative features of two brands
• A good catchy phrase used and repeated often in an advertisement is --------
• -------type of advertisement is used when the product enters into growth stage of PLC
• -------- is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• The act of creating an image about a product or brand in the consumers mind is known as……...
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• Creating image of product in the minds of target group is called