……………….involves some one masquerading as someone else.

Related MCQs

• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• Which of the following involves designing and manufacturing the container or wrapper for a product
• Intercept interviews involves
• Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
• Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
• Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.
• The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
• The customer gets an offer of gift on some fixed date and the winners are announced through draw is called:
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as