McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor Multimedia Communication (BMMC) .
| 251. |
The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called, |
| A. | Contrast |
| B. | Proportion |
| C. | Gutter |
| D. | Layout |
| Answer» D. Layout | |
| 252. |
An outdoor medium transporting to different locations carrying ads, is an example of, |
| A. | Mobile Billboard |
| B. | Dynamic ad |
| C. | Media Vehicle |
| D. | Transport Ad |
| Answer» A. Mobile Billboard | |
| 253. |
What termed as consumer perception? |
| A. | Consumer receives, organize, and interprets an ad |
| B. | Consumer identifies and compare a product with the competitors product |
| C. | The attitude of a consumer to a newly launched brand in the market |
| D. | The method of distinguishing products of different companies |
| Answer» A. Consumer receives, organize, and interprets an ad | |
| 254. |
POP is an abbreviation of; |
| A. | Purchase of Product |
| B. | Property of Product |
| C. | Point of Purchase |
| D. | Priority of Purchase |
| Answer» C. Point of Purchase | |
| 255. |
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of, |
| A. | Leaflets |
| B. | Handbills |
| C. | Fliers |
| D. | Posters |
| Answer» B. Handbills | |
| 256. |
The entire target population in a market research is called, |
| A. | Sample |
| B. | Stratified Sample |
| C. | Audience |
| D. | Universe |
| Answer» D. Universe | |
| 257. |
Group of people who are NOT necessarily part of a particular organization is referring to: |
| A. | External publics |
| B. | Internal publics |
| C. | International publics |
| D. | Local publics |
| Answer» A. External publics | |
| 258. |
One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to: |
| A. | Attending |
| B. | Persuasion |
| C. | Perception |
| D. | Presenting |
| Answer» B. Persuasion | |
| 259. |
Identify the largest advertiser. |
| A. | Wal-Mart |
| B. | General Motors |
| C. | Procter & Gamble |
| D. | Xerox |
| Answer» C. Procter & Gamble | |
| 260. |
______define(s) the job that advertising must do in the total market program. |
| A. | Advertising objectives |
| B. | Advertising budget |
| C. | Advertising strategy |
| D. | Advertising campaigns |
| Answer» A. Advertising objectives | |
| 261. |
Which of the five major promotion tools includes press releases and special events? |
| A. | Sales promotion |
| B. | Personal selling |
| C. | Direct marketing |
| D. | Public relations |
| Answer» D. Public relations | |
| 262. |
The cost of advertising for most products is especially high during _____. |
| A. | Peak seasons |
| B. | Morning news shows |
| C. | Prime-time programs |
| D. | Late-night programming |
| Answer» C. Prime-time programs | |
| 263. |
_____ are goods offered either free or at low cost as an incentive to buy a product. |
| A. | Rebates |
| B. | Premiums |
| C. | Price packs |
| D. | Gimmicks |
| Answer» B. Premiums | |
| 264. |
Which is NOT TRUE in comparing journalism and public relations? |
| A. | Public relations is broader in scope |
| B. | Journalists are advocates for causes, while PR practitioners are objective |
| C. | PR uses more "channels" than journalists |
| D. | Objectives are different for PR practitioners; communication activity is a means to an end |
| Answer» B. Journalists are advocates for causes, while PR practitioners are objective | |
| 265. |
The following is the functions of advertising, Except; |
| A. | Persuasion |
| B. | Perception |
| C. | Reminder |
| D. | Selling |
| Answer» D. Selling | |
| 266. |
___________________ is used heavily when introducing a new product category. |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» D. Informative advertising | |
| 267. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising |
| B. | Psychological advertising |
| C. | Reminder advertising |
| D. | Persuasive advertising |
| Answer» C. Reminder advertising | |
| 268. |
No matter how big the advertising budget, advertising can succeed only if commercials: |
| A. | are economically feasible |
| B. | gain attention and communicate well |
| C. | are acceptable on a global level |
| D. | are artistically pleasing |
| Answer» B. gain attention and communicate well | |
| 269. |
‘Merchandise allowance’ is a term for: |
| A. | Display materials |
| B. | Coupon costs |
| C. | Free product |
| D. | Postage costs |
| Answer» C. Free product | |
| 270. |
According to Rossiter and Percy samples can be delivered by how many different methods: |
| A. | 8 |
| B. | 7 |
| C. | 5 |
| D. | 16 |
| Answer» A. 8 | |
| 271. |
Which of these is not a sales promotion technique? |
| A. | Coupon |
| B. | Questionnaire |
| C. | Bonus pack |
| D. | Loyalty card |
| Answer» B. Questionnaire | |
| 272. |
The marketing mix is also known as the ________. |
| A. | PSI |
| B. | P matrix |
| C. | Tangible/intangible continuum |
| D. | Four Ps |
| Answer» D. Four Ps | |
| 273. |
________ is a set of moral principles that guide actions and create a sense of responsible behavior. |
| A. | Social responsibility |
| B. | Ethics |
| C. | Self-regulation |
| D. | Self-discipline |
| Answer» B. Ethics | |
| 274. |
Important people who influence the opinions of others are known as ___________. |
| A. | Trend setters |
| B. | Opinion leaders |
| C. | Opinion influencers |
| D. | Opinion setters |
| Answer» B. Opinion leaders | |
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