McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor Multimedia Communication (BMMC) .
| 151. |
Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called___________ |
| A. | Image |
| B. | Trade Mark |
| C. | Sign |
| D. | Icon |
| Answer» B. Trade Mark | |
| 152. |
________are established to influence government policy, corporate policy or public opinion. |
| A. | Marketing Group |
| B. | Persuasive Group |
| C. | Lobby Group |
| D. | Agenda setting Group |
| Answer» C. Lobby Group | |
| 153. |
________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. |
| A. | Matching ad |
| B. | In-text ad |
| C. | Match key ad |
| D. | Key text ad |
| Answer» B. In-text ad | |
| 154. |
_______is the measure of the degree of brain activity that can be used to asses a person’s reactions to an ad. |
| A. | Response activity |
| B. | Reaction activity |
| C. | Consumer assessment |
| D. | Alpha Activity |
| Answer» D. Alpha Activity | |
| 155. |
________is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior |
| A. | Copy tasting |
| B. | Copy testing |
| C. | Feedback analysis |
| D. | Response Analysis |
| Answer» B. Copy testing | |
| 156. |
A copywriter is a person who, |
| A. | Writing text for an ad |
| B. | Copying text from other ads |
| C. | Editing the raw text |
| D. | Making an ad meaningful |
| Answer» A. Writing text for an ad | |
| 157. |
_________is a demographic description of the people or house- holds that are prospects for a product or service. |
| A. | Consumer data |
| B. | Consumer profile |
| C. | Sampling Process |
| D. | Consumer Impression |
| Answer» B. Consumer profile | |
| 158. |
Cool hunters are the marketing professionals who make observations and predictions in changes of, |
| A. | The market |
| B. | The Consumers |
| C. | Advertising trends |
| D. | New or existing cultural trends |
| Answer» D. New or existing cultural trends | |
| 159. |
_______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea. |
| A. | Guerrilla Marketing |
| B. | Alternate Marketing |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» A. Guerrilla Marketing | |
| 160. |
Mobile marketing means; |
| A. | Marketing on or with a mobile device |
| B. | Using any mobile medium as a means of marketing communication |
| C. | Marketing activity conducted through a ubiquitous network |
| D. | All of the above |
| Answer» D. All of the above | |
| 161. |
Unwanted e-mail advertisings are categorized as, |
| A. | Viruses |
| B. | Malwares |
| C. | Spams |
| D. | Threats |
| Answer» C. Spams | |
| 162. |
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. |
| A. | Trick banner Ad |
| B. | Spam Ad |
| C. | Banner Ad |
| D. | Persuasive Ad |
| Answer» A. Trick banner Ad | |
| 163. |
___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time. |
| A. | Marketing |
| B. | Campaign |
| C. | Public Relation |
| D. | Product placement |
| Answer» B. Campaign | |
| 164. |
Advertising offers a reason to buy, sales promotion offers a/an _________ to buy. |
| A. | Inclination |
| B. | Motive |
| C. | Competitive advantage |
| D. | Incentive |
| Answer» D. Incentive | |
| 165. |
__________ or out of home advertising is a broad category including many creative and unexpected forms to grab |
| A. | Billboard advertising |
| B. | TV advertising |
| C. | Place advertising |
| D. | Point of purchase advertising |
| Answer» C. Place advertising | |
| 166. |
A new window which opens in front of the current one, displaying an advertisement is a, |
| A. | Pop-up ad |
| B. | Tricky banner ad |
| C. | Floating ad |
| D. | Expanding ad |
| Answer» A. Pop-up ad | |
| 167. |
All of the following are factors that affect budget decisions except: |
| A. | Market share |
| B. | Stage in product life cycle |
| C. | Product pricing |
| D. | Competition |
| Answer» C. Product pricing | |
| 168. |
POP advertising include ads on the following except: |
| A. | Shopping carts |
| B. | Shelves |
| C. | Magazines |
| D. | Cart straps |
| Answer» C. Magazines | |
| 169. |
A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy? |
| A. | \Pull\ strategy |
| B. | Intermediary strategy |
| C. | \Shove\ strategy |
| D. | \Push\ strategy |
| Answer» A. \Pull\ strategy | |
| 170. |
The selection of appropriate media is based upon which of the following factors? |
| A. | Nature of the product |
| B. | Media habits of target consumers |
| C. | Cost |
| D. | All of the above |
| Answer» D. All of the above | |
| 171. |
The term marketing refers to: |
| A. | New product concepts and improvements |
| B. | Advertising and promotion activities |
| C. | A philosophy that stresses customer value and satisfaction |
| D. | Planning sales campaigns |
| Answer» C. A philosophy that stresses customer value and satisfaction | |
| 172. |
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Relationship |
| Answer» A. Production | |
| 173. |
In the relationship marketing firms focus on __________ relationships with __________. |
| A. | Short term; customers and suppliers |
| B. | Long term; customers and suppliers |
| C. | Short term; customers |
| D. | Long term; customers |
| Answer» B. Long term; customers and suppliers | |
| 174. |
Political campaigns are generally examples of: |
| A. | Cause marketing |
| B. | Organization marketing |
| C. | Event marketing |
| D. | Person marketing |
| Answer» D. Person marketing | |
| 175. |
An online ad which moves across the user's screen or floats above the content is, |
| A. | Pop-up Ad |
| B. | Banner Ad |
| C. | Expanding Ad |
| D. | Floating ad |
| Answer» D. Floating ad | |
| 176. |
Which of the following is NOT an element of the marketing mix? |
| A. | Distribution |
| B. | Product |
| C. | Target market |
| D. | Pricing |
| Answer» C. Target market | |
| 177. |
The term "marketingmix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm\s marketing strengths and its business weaknesses |
| D. | A blending of fourstrategic elements to satisfy specific target markets |
| Answer» D. A blending of fourstrategic elements to satisfy specific target markets | |
| 178. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» D. Promotion | |
| 179. |
Which of the following is NOT an internal factor that influences the consumer product acquisition process include |
| A. | Learning |
| B. | Family |
| C. | Self-concept |
| D. | Perceptions |
| Answer» B. Family | |
| 180. |
According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’s own potential, and for fully using one’s talents and capabilities are examples of _______ needs. |
| A. | Self-actualization |
| B. | Physiological |
| C. | Social |
| D. | Esteem |
| Answer» A. Self-actualization | |
| 181. |
Providing free samples of perfumes (scent) in magazines is an example of which of the following? |
| A. | Classical conditioning |
| B. | Operant conditioning |
| C. | Social learning |
| D. | Behavioural learning |
| Answer» A. Classical conditioning | |
| 182. |
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» D. Vulnerability | |
| 183. |
_________is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement. |
| A. | Video ad |
| B. | Unicast ad |
| C. | Pop-Up Ad |
| D. | Superstitial ad |
| Answer» B. Unicast ad | |
| 184. |
Market expansion is usually achieved by: |
| A. | More effective use of distribution |
| B. | More effective use of advertising |
| C. | By cutting prices |
| D. | All of the above are suitable tactics |
| Answer» A. More effective use of distribution | |
| 185. |
SWOT is an acronym for |
| A. | Strategy, Working, Opinion, Tactical |
| B. | Strengths, Weaknesses, Opportunities, Threats |
| C. | Strategy, Work, Openness, Toughness |
| D. | Strategy, Weakness, Opinions, Tactics |
| Answer» B. Strengths, Weaknesses, Opportunities, Threats | |
| 186. |
Define Audience turnover: |
| A. | The income received from consumers |
| B. | Annual turnover of an ad agency |
| C. | Broadcast audience that changes over time |
| D. | Feedback/responses from audience to an ad |
| Answer» C. Broadcast audience that changes over time | |
| 187. |
_______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites. |
| A. | Banner Ads |
| B. | Floating Ads |
| C. | Pop-ups |
| D. | Flash ads |
| Answer» A. Banner Ads | |
| 188. |
An outdoor advertising poster is also called; |
| A. | Sign board |
| B. | Bill board |
| C. | Ad board |
| D. | Scan board |
| Answer» B. Bill board | |
| 189. |
Printing to the edge of the page, with no margin or border: |
| A. | Drop |
| B. | Over Printing |
| C. | Edged printing |
| D. | Bleed |
| Answer» D. Bleed | |
| 190. |
What defines PPC (in online arena)? |
| A. | Pay Per Count |
| B. | Per Print Cost |
| C. | Pay Per Click |
| D. | Play Per Click |
| Answer» C. Pay Per Click | |
| 191. |
An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called; |
| A. | Semantic Ads |
| B. | Syntactical Ads |
| C. | Strategic Ads |
| D. | Semiotic Ads |
| Answer» A. Semantic Ads | |
| 192. |
The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as; |
| A. | Ad rate |
| B. | Coverage |
| C. | Exposure |
| D. | Bleed |
| Answer» B. Coverage | |
| 193. |
What is called as overrun? |
| A. | The ad people working over time to complete an ad on time |
| B. | The negative response of the audience when an ad exposed to them |
| C. | Additional copies of an advertisement beyond the number actually ordered or needed |
| D. | Trail run of an ad before it is published or broadcasted |
| Answer» C. Additional copies of an advertisement beyond the number actually ordered or needed | |
| 194. |
In advertising jargon ‘premium’ means; |
| A. | The amount given to an ad agency by an advertiser |
| B. | An item that is offered to help promote a product |
| C. | The interval of publishing or broadcasting an ad item among consumers |
| D. | A tax amount given to government by an advertiser |
| Answer» B. An item that is offered to help promote a product | |
| 195. |
The individuals in the print media audience who purchase or subscribe to the publication are called; |
| A. | Primary audience |
| B. | Direct consumers |
| C. | Local audience |
| D. | Visible Audience |
| Answer» A. Primary audience | |
| 196. |
What is self-mailer? |
| A. | An e-mail scheduled to sent automatically |
| B. | An item mailing without necessary postage stamp |
| C. | Automatically generated e-mails which sent directly to a group |
| D. | Direct-mail item that is mailed without an envelope |
| Answer» D. Direct-mail item that is mailed without an envelope | |
| 197. |
‘Sixty’ is an advertising jargon, which means; |
| A. | A broadcast commercial runs in one minute |
| B. | Time slot for advertisements within a broadcast programme |
| C. | Maximum time allotted for a broadcast commercial |
| D. | An informational advertisement programme fro 60 secs |
| Answer» A. A broadcast commercial runs in one minute | |
| 198. |
Who heads the ad team? |
| A. | Creative director |
| B. | Market researcher |
| C. | Copywriter |
| D. | Film director |
| Answer» A. Creative director | |
| 199. |
________is the time used for the commercial announcement or the announcement itself |
| A. | Spot |
| B. | Schedule |
| C. | Sixty |
| D. | Sweep |
| Answer» A. Spot | |
| 200. |
In financial terms Return on Investment(ROI) is the calculation used to determine, |
| A. | The increase in profit on an advertised product |
| B. | The profit received for a particular product in share market |
| C. | The relative efficacy of an ad campaign |
| D. | The return of revenue after an ad campaign |
| Answer» C. The relative efficacy of an ad campaign | |
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