McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
Supply chain management is essentially the optimisation of material flows and associated information flows involved with an organisation's operations. To manage these flows, e-business applications are essential to bring such benefits as noted in 'Internet retailing' in 2010 which reported that the average rates of return to a high street retailer could be as high as 10%. What did the same source report as the average rate of return for UK e-commerce sites? |
| A. | 15% |
| B. | 22% |
| C. | 12% |
| D. | 18% |
| Answer» B. 22% | |
| 52. |
Supply chain (SC) management involves the coordination of all supply activities of an organisation from its suppliers to the delivery of products to its customers. There are various features associated with this area of e-commerce and which refers to what is known as efficient consumer response (ECR): |
| A. | Creating and satisfying customer demand by optimizing strategies, promotions and product introductions |
| B. | The links between an organisation and all partners involved |
| C. | Transactions between an organisation and its customers and intermediaries |
| D. | None of the above |
| Answer» A. Creating and satisfying customer demand by optimizing strategies, promotions and product introductions | |
| 53. |
An organisation's supply chain can be viewed from a system's perspective that starts with the acquisition of resources which are then transformed into products or services. Simply, put the sequence is represented: |
| A. | Process - inputs - outputs |
| B. | Sourcing - input - process - outputs |
| C. | Inputs - outputs - process |
| D. | Inputs - process – outputs |
| Answer» A. Process - inputs - outputs | |
| 54. |
Logistics is an integral part of supply chain management. Which explanation best represents outbound logistics? |
| A. | A supply chain that emphasises distribution of a product to passive customers |
| B. | The management of material resources entering an organisation from its suppliers and other partners |
| C. | An emphasis on using the supply chain to deliver value to customers who are actively involved in product and service specification |
| D. | The management of resources supplied from an organisation to its customers and intermediaries |
| Answer» A. A supply chain that emphasises distribution of a product to passive customers | |
| 55. |
The 'value chain' idea is a concept that has been well established for the past three decades and it refers to considering key activities that an organization can conduct to add value for the customer. It traditionally distinguished between primary activities and support activities. Why is this concept regarded as outdated with the development of e-business? |
| A. | There is a clear distinction between primary and support activities |
| B. | The concept still holds and does not need revision |
| C. | The support activities offer far more than just support |
| D. | Support activities have been subsumed under primary activities |
| Answer» A. There is a clear distinction between primary and support activities | |
| 56. |
A value chain analysis provides an analytical framework for an organisation to examine individual activities and determine value added at each stage. The principles can also be applied to an organisation's external value stream analysis which considers how the whole production and delivery process can be made more efficient. The activities can be categorized into those: |
| A. | All of the below |
| B. | Those required for product development or production systems |
| C. | Those that do not add value |
| D. | That create value as perceived by the customer |
| Answer» A. All of the below | |
| 57. |
Improvements in the value chain can be implemented by following Kjellsdotter and Jonsson's iterative planning cycle. Which of the following does not form part of the cycle? |
| A. | Creating a consensus forecast |
| B. | Creating a preliminary delivery plan |
| C. | Creating a preliminary production plan |
| D. | Creating a quality control plan |
| Answer» A. Creating a consensus forecast | |
| 58. |
What does the following definition refer to: an organisation which uses communications technology to allow it to operate without clearly define physical boundaries between different functions? |
| A. | Cloud organisation |
| B. | Base-free organisation |
| C. | E-organisation |
| D. | Virtual organisation |
| Answer» D. Virtual organisation | |
| 59. |
Using digital communication to improve supply chain efficiency is dependent on effective exchange and sharing of information. The challenges of achieving standardized data formats and data exchange have given rise to the study of the optimisation of the: |
| A. | Virtual integration |
| B. | Information asymmetry |
| C. | Information supply chain |
| D. | Vertical integration |
| Answer» C. Information supply chain | |
| 60. |
The typical benefits of e-supply chain management gained by a B2B company are quite comprehensive. Which of the following is false though? |
| A. | Increased efficiency of individual processes |
| B. | Reduced complexity of the supply chain |
| C. | Increased costs through outsourcing |
| D. | Improved data integration between elements of the supply chain |
| Answer» C. Increased costs through outsourcing | |
| 61. |
What does a company's information system need to deliver to different parties who need to access the supply chain information of an organisation, whether they be employees, suppliers, logistics service providers or customers? |
| A. | Password and user name reminders |
| B. | Supply chain visibility |
| C. | Radio-frequency identification of products |
| D. | None of the above |
| Answer» B. Supply chain visibility | |
| 62. |
What was the rationale behind introducing the Global Data Synchronisation Network in 2005? |
| A. | To provide a common pricing structure taking currency fluctuations into account |
| B. | To speed up e-commerce interaction |
| C. | To allow trading partners to manage each other's supply chain |
| D. | To create standards for sharing information about products |
| Answer» D. To create standards for sharing information about products | |
| 63. |
To manage e-supply chains effectively, benefits need to be developed into a performance management framework. Sambasivan and colleagues (2009) produced such a framework, identifying categories of measures and provided examples of metrics for each. Which of the following fits this framework? |
| A. | Production level metric - range of products and services, effectiveness of scheduling techniques, capacity utilisation |
| B. | Cost in supply chain - return on investment |
| C. | Supply chain finance and logistics cost - total, distribution, manufacturing, and inventory costs |
| D. | They are all accurate |
| Answer» A. Production level metric - range of products and services, effectiveness of scheduling techniques, capacity utilisation | |
| 64. |
Key to re-structuring the supply chain is the need to examine the types of relationships between partners such as suppliers and distributors. Researchers have found that low cost is the main driver in managing supply partnerships and a restructuring will often require companies to: |
| A. | Reduce their number of suppliers |
| B. | Focus on core competencies |
| C. | Develop strong partnership relationships |
| D. | All of the above |
| Answer» D. All of the above | |
| 65. |
As guidance to managing a global distribution, seven action points have been suggested. Do these include: |
| A. | Do not waste money, time and energy initially |
| B. | Let distributors pick you |
| C. | Treat local distributors as short-term partners |
| D. | They are all incorrect |
| Answer» D. They are all incorrect | |
| 66. |
Big JIT includes all of the following EXCEPT: |
| A. | Vendor relations |
| B. | Scheduling materials |
| C. | Human relations |
| D. | Technology management |
| Answer» C. Human relations | |
| 67. |
Which of the following reasons accounts for the importance of supply chain Management? |
| A. | Increasing competitive pressures |
| B. | Decreasing globalization |
| C. | Decreasing levels of outsourcing |
| D. | Increasingtransportation costs |
| Answer» D. Increasingtransportation costs | |
| 68. |
. Which of the following is NOT a benefit of supply chain management? |
| A. | Less variety |
| B. | Greater agility |
| C. | Lower inventory |
| D. | Higher productivity |
| Answer» D. Higher productivity | |
| 69. |
What would be the total cost of inventory, if a firm holds 200 units of a product ‘A’,where the carrying cost is Rs. 2 per unit? |
| A. | Rs. 202 |
| B. | Rs. 100 |
| C. | Rs. 198 |
| D. | Rs. 400 |
| Answer» D. Rs. 400 | |
| 70. |
Which of the following mathematical expressions can be employed to compute inventory cost? |
| A. | Carrying cost per unit + average inventory cost |
| B. | Carrying cost per unit × average inventory cost |
| C. | Carrying cost per unit ÷ average inventory cost |
| D. | Carrying cost per unit – average inventory cost |
| Answer» A. Carrying cost per unit + average inventory cost | |
| 71. |
Which of the following is the cost of carrying an item in inventory for a specific period of time? |
| A. | Ordering cost |
| B. | Holding cost |
| C. | Shortage cost |
| D. | Stock out cost |
| Answer» B. Holding cost | |
| 72. |
Which one of the following mathematical expressions can be employed to compute annual carrying cost? |
| A. | (Q-2)H |
| B. | (Q+2)H |
| C. | (Q÷2)H |
| D. | (Q×2)/H |
| Answer» C. (Q÷2)H | |
| 73. |
In which of the following systems an item’s inventory is stored at two different locations? |
| A. | Optional replenishment system |
| B. | Base stock system |
| C. | Two bin system |
| D. | Universal bar code system method |
| Answer» C. Two bin system | |
| 74. |
Which one of the following is a condition for a successful supply chain? |
| A. | A large number of suppliers |
| B. | Many short-term contracts |
| C. | Trust among trading partners |
| D. | Continuous competitive bidding |
| Answer» C. Trust among trading partners | |
| 75. |
JIT stands for which of the following? |
| A. | Just In Time |
| B. | Just In Test |
| C. | Job In Time |
| D. | Job Inventory Time |
| Answer» A. Just In Time | |
| 76. |
Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for? |
| A. | Customer relationship management |
| B. | Customer retailing management |
| C. | Consumer relationship management |
| D. | Customer resource management |
| Answer» A. Customer relationship management | |
| 77. |
There are different techniques to both initiate and build relationships with customers by using a combination of online and offline techniques. What is the 'customer life cycle' though? |
| A. | Techniques to encourage customers to increase their involvement with an organisation |
| B. | The stages each customer will go through in a long-term relationship with a supplier |
| C. | An approach to building and sustaining long-term business with a customer |
| D. | The answers above are all correct |
| Answer» B. The stages each customer will go through in a long-term relationship with a supplier | |
| 78. |
The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus: |
| A. | Customer referrals |
| B. | Customer cross-sell |
| C. | Customer Up-sell |
| D. | Customer extension |
| Answer» D. Customer extension | |
| 79. |
Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as: |
| A. | Mass customisation |
| B. | Customer-centric marketing |
| C. | Personalisation |
| D. | Electronic customer relationship management |
| Answer» D. Electronic customer relationship management | |
| 80. |
Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage? |
| A. | Minimises breadth, depth and nature of relationship |
| B. | Achieve mass customisation of the marketing messages |
| C. | Targeting more effectively |
| D. | Lower costs |
| Answer» A. Minimises breadth, depth and nature of relationship | |
| 81. |
Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications? |
| A. | Opt-out facilities to be removed |
| B. | A qualified lead |
| C. | Permission marketing |
| D. | Interruption marketing |
| Answer» B. A qualified lead | |
| 82. |
RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to? |
| A. | None of the below |
| B. | Convert |
| C. | Collaborate |
| D. | Consolidate |
| Answer» B. Convert | |
| 83. |
Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as: |
| A. | Searching behaviours |
| B. | Undirected information-seekers |
| C. | Directed buyers |
| D. | Directed-information seekers |
| Answer» A. Searching behaviours | |
| 84. |
E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as: |
| A. | Digital media channels |
| B. | Online marketing communications |
| C. | Offline marketing communications |
| D. | All of the above |
| Answer» D. All of the above | |
| 85. |
A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as: |
| A. | Cost per acquisition |
| B. | Bounce rate |
| C. | Allowable cost per acquisition |
| D. | Referrer cost |
| Answer» A. Cost per acquisition | |
| 86. |
The use of online and offline promotion techniques to increase the audience of a site is known as |
| A. | Search engine optimisation |
| B. | Traffic building campaign |
| C. | Quality score |
| D. | Search engine marketing |
| Answer» B. Traffic building campaign | |
| 87. |
Online public relations (or e-PR) should aim to maximise favourable mentions of companies, products, brands, etc which are likely to be visited by target audiences. Which of the following activities fall within the remit of e-PR? |
| A. | Link building including reciprocal links |
| B. | Social networks and online communities |
| C. | Communicating with media (journalists) online |
| D. | All of the above |
| Answer» D. All of the above | |
| 88. |
Social media (e.g. Facebook, Twitter) usage has become so widespread that to discount a social media strategy would be a mistake best avoided. Social customer relationship management (Social CRM) is a relatively new term which helps to define the broad scope of social media across the customer life cycle and value chain. The Altimeter report (2010) provides a framework for reviewing strategy implementation and is known as: |
| A. | The 5Ms |
| B. | Social media CRM framework |
| C. | Social CRM modelling |
| D. | None of the above |
| Answer» A. The 5Ms | |
| 89. |
Online marketing communications include the development on online partnerships and are regarded as an important part of a marketing mix. There are three key types of online partnerships; link building, affiliate marketing, and one other: |
| A. | Online sponsorship |
| B. | Ad serving |
| C. | Media multiplier |
| D. | Interactive advertising |
| Answer» A. Online sponsorship | |
| 90. |
E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as: |
| A. | Viral marketing email directory |
| B. | House list |
| C. | Customer profiles |
| D. | Customer and prospect database |
| Answer» B. House list | |
| 91. |
A strength of social media and viral marketing is: |
| A. | Cannot be ignored in user's inbox |
| B. | Considered credible |
| C. | Highly targeted with controlled costs |
| D. | It is possible to reach a large number at relatively low cost |
| Answer» D. It is possible to reach a large number at relatively low cost | |
| 92. |
Identify the subsystems of Plant Maintenance module of an ERP system: I. Component Tracking II. Preventive Maintenance Control III. Inventory Management IV. Cost Management |
| A. | 1, 2 & 3 |
| B. | 2, 3 & 4 |
| C. | 1 & 2 |
| D. | 1, 3 & 4 |
| Answer» C. 1 & 2 | |
| 93. |
Identify the main components of PDM systems-- I. Data Management II. Classification of Components III. Product Structure IV. Document relationships |
| A. | 1, 2 & 3 |
| B. | 1, 4 & 3 |
| C. | 2 & 3 |
| D. | 4 & 3 |
| Answer» A. 1, 2 & 3 | |
| 94. |
Sub modules of Sales and Distribution modules are: I. Order Management II. Warehouse Management III. Foreign Trade IV. Sales Support |
| A. | 3 |
| B. | 1 & 2 |
| C. | 2 & 4 |
| D. | 1, 2, 3 & 4 |
| Answer» D. 1, 2, 3 & 4 | |
| 95. |
Match the following: First set:
|
| A. | receipt is issued from the seller. |
| B. | Stock is verified mechanically. |
| C. | Appeal for materials is made from various departments. |
| D. | Materials are issued as per order. |
| Answer» A. receipt is issued from the seller. | |
| 96. |
Components of a CRM system are:
|
| A. | 3 &4 |
| B. | 1, 2, 3 & 4 |
| C. | 2 & 4 |
| D. | 1,2 & 3 |
| Answer» B. 1, 2, 3 & 4 | |
| 97. |
State whether the following are True/False.
|
| A. | 1T, 2F, 3F, 4T |
| B. | 1T, 2T, 3T, 4T |
| C. | 1T, 2T, 3F, 4T |
| D. | 1T, 2T, 3F, 4F |
| Answer» C. 1T, 2T, 3F, 4T | |
| 98. |
Important point to be kept in mind while evaluating ERP software is the total costs that includes
|
| A. | 1, 2, & 3 |
| B. | 2, 3, & 4 |
| C. | 1, 2, 3, & 4 |
| D. | 1, 2, &4 |
| Answer» C. 1, 2, 3, & 4 | |
| 99. |
Match the following sets of topology categories and their examples.
|
| A. | 1A, 2D, 3C, 4B |
| B. | 1C, 2B, 3D, 4A |
| C. | 1C, 2D, 3A, 4B |
| D. | 1C, 2A, 3B, 4D |
| Answer» A. 1A, 2D, 3C, 4B | |
| 100. |
World Software automatically allows the user to,
|
| A. | 1 & 3 |
| B. | 2, 3, & 4 |
| C. | 1, 2, & 3 |
| D. | 1, 2, & 4 |
| Answer» D. 1, 2, & 4 | |
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