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300+ Social Media Analytics (SMA) Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Information Technology Engineering (IT) .

201.

__________provides solution for directed graph problems.

A. Eigenvector
B. Katz
C. PageRank
D. none
Answer» C. PageRank
202.

Eigenvector centrality defined for ____________ graphs

A. directed
B. undirected
C. both
D. none
Answer» C. both
203.

________centrality considers how important nodes are in connecting other nodes.

A. Eigenvector
B. Betweenness
C. degree
D. Katz
Answer» B. Betweenness
204.

Which centrality can not be generalized for group of nodes.

A. Closeness
B. degree
C. betweenness
D. Katz
Answer» D. Katz
205.

Transitivity and reciprocity are used in ____________networks.

A. Directed
B. Undirected
C. weighted
D. None
Answer» A. Directed
206.

When edges (v1; v2) and (v2; v3) are formed,if (v3; v1) is also formed, it is ____________

A. reciprocity
B. Transitivity
C. centrality
D. None
Answer» B. Transitivity
207.

A transitive behavior needs at least___________edges.

A. two
B. three
C. more than one
D. five
Answer» B. three
208.

___________clustering is computed for the network

A. global
B. local
C. central
D. average
Answer» A. global
209.

The clustering coeficient analyzes transitivity in an ____________ graph

A. directed
B. undirected
C. both
D. none
Answer» B. undirected
210.

__________Clustering estimates how strongly neighbors of a node are themselves connected

A. global
B. local
C. central
D. average
Answer» B. local
211.

Reciprocity is a simplified version of ____________

A. centrality
B. clustering
C. Transitivity
D. classification
Answer» C. Transitivity
212.

Social Balance Theory also known as ______________

A. Nodal balance theory
B. structural balance theory
C. Network balance theory
D. none
Answer» B. structural balance theory
213.

Social balance theory says friend/foe relationships are _________

A. consistent
B. determinant
C. conjugate
D. adjacent
Answer» A. consistent
214.

Social status theory measures how consistent individuals are in assigning status to their neighbors.

A. true
B. false
Answer» A. true
215.

Similarity between two nodes can be computed by measuring their_____equivalence

A. Nodal
B. global
C. structural
D. central
Answer» C. structural
216.

__________ centrality assumes that the node with the maximum degree is the most central individual.

A. Eigenvector
B. Katz
C. degree
D. None
Answer» C. degree
217.

___________behavior emerges when a population of individuals behave in a similar way

A. Collective
B. individual
C. group
D. none
Answer» A. Collective
218.

When discussing individual behavior, Our focus is on _______ individuals

A. two
B. one
C. more than one
D. more
Answer» B. one
219.

Following are types of individual behaviour.

A. User-User
B. User-Community
C. User-Entity
D. All above
Answer» D. All above
220.

User-_______ behaviour is content generation

A. User
B. Community
C. Entity
D. none
Answer» C. Entity
221.

Befriending is an example of ___________behaviour.

A. User-User
B. User-Community
C. User-Entity
D. none
Answer» A. User-User
222.

Communities are mostly______________

A. explicit
B. implicit
C. compact
D. none
Answer» B. implicit
223.

Individuals are inclined toward an activity when their_____are engaged in the same activity.

A. friends
B. foes
C. relatives
D. none
Answer» A. friends
224.

Number of friends are ___________proportional to probability of joining community.

A. Directly
B. Indirectly
C. inversely
D. not
Answer» A. Directly
225.

Number of friends of an individual in a community considered as

A. Class variable
B. Class attribute
C. Class vector
D. none
Answer» B. Class attribute
226.

Posting a photo is an example of __________behaviour.

A. User-User
B. User-Community
C. User-Entity
D. none
Answer» C. User-Entity
227.

Decision tree learning is a __________algorithm

A. classification
B. clustering
C. feature selection
D. mining
Answer» A. classification
228.

To determine individuals joining ________and______algorithms are used.

A. classification, feature selection
B. clustering, feature selection
C. classification, clustering
D. mining, clustering
Answer» A. classification, feature selection
229.

Participating in group discussions is an example of __________behaviour.

A. User-User
B. User-Community
C. User-Entity
D. none
Answer» B. User-Community
230.

Granger Causality considers __________regression model

A. non linear
B. progressive
C. linear
D. logarithmic
Answer» C. linear
231.

Threshold and cascade models are used in ___________behaviour modelling,

A. Collective
B. individual
C. group
D. none
Answer» B. individual
232.

The more common neighbors that two nodes share, the more ______they are.

A. common
B. similar
C. linear
D. versatile
Answer» B. similar
233.

The likelihood of a node that is a neighbor of either of a common neighbor is ____________

A. Adamic-Adar similarity
B. Preferential Attachment
C. Jaccard Similarity
D. None
Answer» C. Jaccard Similarity
234.

Posting messages online to support a cause is an example of _________ behaviour.

A. User-User
B. User-Community
C. individual
D. collective
Answer» D. collective
235.

If two individuals share a neighbor and that neighbor is a rare neighbor then similarity is

A. Preferential Attachment
B. Jaccard Similarity
C. Adamic-Adar similarity
D. common neighbor
Answer» C. Adamic-Adar similarity
236.

Preferential Attachment is Nodes of higher degree have a ______chance of getting connected to incoming nodes

A. lower
B. average
C. equal
D. higher
Answer» D. higher
237.

______ is the expected number of random walk steps needed to reach y starting from x 𝑥.

A. Commute time
B. Hitting time
C. walking time
D. moving time
Answer» B. Hitting time
238.

A smaller hitting time implies a ____ similarity

A. higher
B. lower
C. thinner
D. average
Answer» A. higher
239.

___________denotes number of paths of length l between x and y,

A. Katz Measure
B. Hitting time
C. Commute time
D. Rooted PageRank
Answer» A. Katz Measure
240.

Collective Behavior is often ___________

A. spontaneous and unplanned
B. planned
C. coordinated
D. unknown.
Answer» A. spontaneous and unplanned
241.

Collective Behavior was first defined by sociologist______

A. Katz
B. Robert Park
C. Adamic-Ada
D. None of above
Answer» B. Robert Park
242.

___________ is when any user who is a member of two sites s1 and s2 at time ti and is only a member of s2 at time tj > ti.

A. Site Migration
B. Attention Migration
C. Complete Migration
D. None of above
Answer» A. Site Migration
243.

Twitter is a _____________service.

A. blogging
B. Microblgging
C. daily blogging
D. None of above
Answer» B. Microblgging
244.

Twitter has popularized the use of___________

A. emojis
B. instagrams
C. hashtags
D. tweets
Answer» C. hashtags
245.

_____ refers to breaking down a stream of texts into parts such as words, phrases, symbols.

A. Tokenization
B. Data Cleaning
C. Data gathering
D. Preprocessing
Answer» A. Tokenization
246.

_______ is with a simple point-and-click interface and could be used to collect data from the web.

A. Visual scraper
B. Octoparse
C. Gephi
D. qlick
Answer» A. Visual scraper
247.

________ community come into existence when members share common interests without having clear and strong connections 

A. explicit
B. Social
C. implicit
D. common
Answer» C. implicit
248.

Dynamic maps can be used to extract __________data

A. user
B. geographical
C. community
D. entity
Answer» B. geographical
249.

The_________ tool is another great option to extract data on Facebook

A. web scraping
B. web crawling
C. web mining
D. None of above
Answer» A. web scraping
250.

which of following is not paid Facebook Analytics tool

A. SoTrender
B. Brand24
C. Social Bakers
D. LikeAlyzer
Answer» D. LikeAlyzer

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