McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Information Technology Engineering (IT) .
| 251. |
______community is when people with common interests and know exactly whether they belong to a community or not |
| A. | explicit |
| B. | Social |
| C. | implicit |
| D. | common |
| Answer» A. explicit | |
| 252. |
Octoparse can be used for data extraction on |
| A. | |
| B. | |
| C. | hasgtag |
| D. | |
| Answer» D. Facebook | |
| 253. |
__________features a web-based dashboard that shows real-time insights |
| A. | SoTrender |
| B. | Brand24 |
| C. | cyfe |
| D. | LikeAlyzer |
| Answer» B. Brand24 | |
| 254. |
_____tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors. |
| A. | SoTrender |
| B. | Brand24 |
| C. | Social Bakers |
| D. | LikeAlyzer |
| Answer» C. Social Bakers | |
| 255. |
which of following is paid Facebook Analytics tool |
| A. | LikeAlyzer |
| B. | SoTrender |
| C. | sociograph.io |
| D. | Facebook insights |
| Answer» B. SoTrender | |
| 256. |
________is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn. |
| A. | LikeAlyzer |
| B. | cyfe |
| C. | Brand24 |
| D. | Social Bakers |
| Answer» B. cyfe | |
| 257. |
___________is the first free Facebook Analytics tool |
| A. | LikeAlyzer |
| B. | sociograph.io |
| C. | Facebook insights |
| D. | Brand24 |
| Answer» C. Facebook insights | |
| 258. |
_______allows you to enter any Facebook page without authorization to measure and analyse its performance |
| A. | LikeAlyzer |
| B. | SoTrender |
| C. | sociograph.io |
| D. | Facebook insights |
| Answer» A. LikeAlyzer | |
| 259. |
__________is not a Facebook Analytics tool. |
| A. | LikeAlyzer |
| B. | SoTrender |
| C. | cyfe |
| D. | Social Bakers |
| Answer» C. cyfe | |
| 260. |
Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for_________ analytics. |
| A. | |
| B. | Twittern |
| C. | Google+ |
| D. | LinkedI |
| Answer» A. Facebook | |
| 261. |
Python library to connect to Twitter’s API called ________ |
| A. | Numpy |
| B. | Tweepy |
| C. | Matplotlib |
| D. | Pandas |
| Answer» B. Tweepy | |
| 262. |
Twitter API result is in a__________ format |
| A. | Numeric |
| B. | CSV |
| C. | JSON |
| D. | Key-Value |
| Answer» C. JSON | |
| 263. |
All data we gather from Twitter is written in ____________ format |
| A. | CSV |
| B. | JSON |
| C. | Key-Value |
| D. | Java |
| Answer» A. CSV | |
| 264. |
Mining social web is transforming curiosity into __________ |
| A. | Data |
| B. | insights |
| C. | Key-Value |
| D. | information |
| Answer» B. insights | |
| 265. |
Twitter allows people to communicate with ________characters messages |
| A. | 140 |
| B. | 120 |
| C. | 180 |
| D. | 100 |
| Answer» A. 140 | |
| 266. |
_____________do not require mutual acceptance of a connection between users. |
| A. | |
| B. | |
| C. | |
| D. | None of above |
| Answer» B. Twitter | |
| 267. |
Calculating simple frequencies applied to unstructured text(tweets) called as ___________ |
| A. | lexical diversity |
| B. | sparse diversity |
| C. | linear diversity |
| D. | None of above |
| Answer» A. lexical diversity | |
| 268. |
Which are offline generated social media data sources? |
| A. | telephone marketing and customer support |
| B. | printed press |
| C. | E-commerce |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 269. |
The two ways of data gathering in social media analytics are and . |
| A. | API ; web crawling |
| B. | online ; offline |
| C. | estimated data sources; factual data sources |
| D. | None of these |
| Answer» A. API ; web crawling | |
| 270. |
The total number of people who see your content is content is termed as . |
| A. | impressions |
| B. | reach |
| C. | post |
| D. | economic value |
| Answer» B. reach | |
| 271. |
Which platform uses the Graph API as the primary way to get data into and out of the platform? |
| A. | |
| B. | |
| C. | |
| D. | None of these |
| Answer» A. Facebook | |
| 272. |
What is amplification in social media metrics? |
| A. | Total number of Audience Comments (or Replies) Per Post |
| B. | Total number of Likes Per Post |
| C. | Sum of Short and Long Term Revenue and Cost Savings |
| D. | Total number of Shares or Clicks Per Post (or Video) |
| Answer» D. Total number of Shares or Clicks Per Post (or Video) | |
| 273. |
Which are the types of visualization in social networks? |
| A. | semantic and temporal |
| B. | node-link representation and matrix representation |
| C. | structural, semantic, temporal and statistical |
| D. | None of these |
| Answer» C. structural, semantic, temporal and statistical | |
| 274. |
Which are the different layout mechanisms used for visualization of social networks? |
| A. | Property-based Layouts and Spectral layouts |
| B. | Radial layouts |
| C. | Force-directed and Energy-based Layouts |
| D. | All of the above |
| Answer» D. All of the above | |
| 275. |
Which are the most common data mining applications related to social networking sites? |
| A. | Group detection and Recommendation systems |
| B. | Data representation |
| C. | Group profiling |
| D. | Both a and c |
| Answer» D. Both a and c | |
| 276. |
What is/are the input(s) to k-means clustering? |
| A. | number of clusters |
| B. | distance metric |
| C. | feature vectors of instances |
| D. | All of the above |
| Answer» D. All of the above | |
| 277. |
Which measure ranks nodes with more connections higher in terms of centrality? |
| A. | Group Centrality |
| B. | Degree Centrality |
| C. | Eigenvector Centrality |
| D. | None of the above |
| Answer» B. Degree Centrality | |
| 278. |
What is used for measuring and analyzing transitivity? |
| A. | Clustering Coefficient |
| B. | Local Clustering Coefficient |
| C. | Graph Coefficient |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 279. |
What defines a centrality measure for the nodes (webpages) in this web-graph? |
| A. | Eigenvector Centrality |
| B. | Katz Centrality |
| C. | PageRank |
| D. | Group Centrality |
| Answer» C. PageRank | |
| 280. |
In , two nodes are considered similar when they share neighborhoods. |
| A. | structural equivalence |
| B. | regular equivalence |
| C. | Reciprocity |
| D. | None of the above |
| Answer» A. structural equivalence | |
| 281. |
In , nodes are similar when their neighborhoods are similar. |
| A. | transitivity |
| B. | centrality |
| C. | regular equivalence |
| D. | structural equivalence |
| Answer» C. regular equivalence | |
| 282. |
Which type of centrality generalizes degree centrality and considers individuals who know many important nodes as central? |
| A. | Eigenvector Centrality |
| B. | Group Centrality |
| C. | Degree Centrality |
| D. | Katz Centrality |
| Answer» A. Eigenvector Centrality | |
| 283. |
Users exhibit different behaviors on social media: and . |
| A. | Individual behavior; Collective behavior |
| B. | Individual behavior; Group behavior |
| C. | User behavior ; community behavior |
| D. | Online user behavior; Group behavior |
| Answer» A. Individual behavior; Collective behavior | |
| 284. |
Individual online behavior is classified into how many categories? |
| A. | 2 |
| B. | 3 |
| C. | 5 |
| D. | 4 |
| Answer» B. 3 | |
| 285. |
What are the categories of Individual Behavior? |
| A. | User-User Behavior and User- Community Behavior |
| B. | User-Group Behavior and User-Entity Behavior |
| C. | User-User Behavior, User-Community Behavior and User- Entity Behavior |
| D. | None of the above |
| Answer» C. User-User Behavior, User-Community Behavior and User- Entity Behavior | |
| 286. |
In Individual behavior, User-User Bahevior is the behavior individuals exhibit with respect to other |
| A. | entity |
| B. | social media |
| C. | community |
| D. | individuals |
| Answer» D. individuals | |
| 287. |
In Individual behavior, the target of User-Community behavior is |
| A. | entity in social media |
| B. | community |
| C. | individuals |
| D. | Both a and b |
| Answer» B. community | |
| 288. |
In Individual behavior, the target of User-Entity behavior is |
| A. | individuals |
| B. | community |
| C. | entity in social media |
| D. | user |
| Answer» C. entity in social media | |
| 289. |
What is Individual Behavior Analysis? |
| A. | It helps to understand how different factors affect indivdual behaviors observed online. |
| B. | It helps to understand indivdual behaviors in community. |
| C. | It helps to understand behavior of community and entity in social media |
| D. | None of the above |
| Answer» A. It helps to understand how different factors affect indivdual behaviors observed online. | |
| 290. |
Which type of analysis is used for analyzing content? |
| A. | Link analysis |
| B. | Link prediction |
| C. | Node analysis |
| D. | Text analysis |
| Answer» D. Text analysis | |
| 291. |
Users often join different communities in social media; the act of becoming a community member is an example of |
| A. | User-User Behavior |
| B. | User-Community Behavior |
| C. | User-Entity Behavior |
| D. | None of the above |
| Answer» B. User-Community Behavior | |
| 292. |
Which are the steps used to perform behavioral analysis? |
| A. | Feature Analysis and Evaluation Strategy |
| B. | Observable behavior, Feature-Behavior Association and Evaluation Strategy |
| C. | An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy |
| D. | Defining features and Observing individual behavior |
| Answer» C. An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy | |
| 293. |
A well-known causality detection technique is |
| A. | Granger causality |
| B. | system causality |
| C. | statistical causality |
| D. | algorithmic causality |
| Answer» A. Granger causality | |
| 294. |
Which are the models of individual behavior used in Individual Behavior Modeling? |
| A. | Jaccard Similarity, Common Neighbors |
| B. | Preferential Attachment, Jaccard Similarity |
| C. | Threshold models, Cascade Models |
| D. | None of the above |
| Answer» C. Threshold models, Cascade Models | |
| 295. |
When a behavior diffuses in a network, such as the behavior of individuals buying a product and referring it to others, one can use models. |
| A. | threshold |
| B. | cascade |
| C. | game theory |
| D. | network |
| Answer» A. threshold | |
| 296. |
Which are the Node Neighborhood-Based Methods used for computing the similarity between two nodes? |
| A. | Adamic and Adar Measure |
| B. | Jaccard Similarity |
| C. | Preferential Attachment |
| D. | All of the above |
| Answer» D. All of the above | |
| 297. |
Which are the methods based on paths between nodes that are used to calculate similarity? |
| A. | Katz measure |
| B. | Hitting and Commute Time |
| C. | Rooted PageRank, SimRank |
| D. | All of the above |
| Answer» D. All of the above | |
| 298. |
Which are the types of migration that take place in social media sites? |
| A. | Site Migration |
| B. | Attention Migration |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 299. |
Collective Behavior Modelling can be performed via models, and |
| A. | cascade |
| B. | threshold |
| C. | network |
| D. | Both a and b |
| Answer» C. network | |
| 300. |
Which are the features that can be considered for User Migration in social media? |
| A. | User network size and user status |
| B. | user activity on one site, user network size, and user rank |
| C. | User activity on different sites |
| D. | None of the above |
| Answer» B. user activity on one site, user network size, and user rank | |
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