300+ Social Media Analytics (SMA) Solved MCQs

101.

Which statement is not TRUE regarding a data mining task?

A. Clustering is a descriptive data mining task
B. Classification is a predictive data mining task
C. Regression is a descriptive data mining task
D. Deviation detection is a predictive data mining task
Answer» C. Regression is a descriptive data mining task
102.

Synonym for data mining is

A. Data Warehouse
B. Knowledge discovery in database
C. Business intelligence
D. OLAP
Answer» B. Knowledge discovery in database
103.

Which of the following is not a data mining task?

A. Feature Subset Detection
B. Association Rule Discovery
C. Regression
D. Sequential Pattern Discovery
Answer» A. Feature Subset Detection
104.

Which of the following issue is considered before investing in Data Mining?

A. Functionality
B. Vendor consideration
C. Compatibility
D. All of the above
Answer» D. All of the above
105.

Data independence means

A. Data is defined separately and not included in programs
B. Programs are not dependent on the physical attributes of data
C. Programs are not dependent on the logical attributes of data
D. Both (B) and (C)
Answer» D. Both (B) and (C)
106.

A definition or a concept is if it classifies any examples as coming within the concept

A. Complete
B. Consistent
C. Constant
D. None of these
Answer» B. Consistent
107.

Which of the following activities is a data mining task?

A. Monitoring the heart rate of a patient for abnormalities
B. Extracting the frequencies of a sound wave
C. Predicting the outcomes of tossing a (fair) pair of dice
D. Dividing the customers of a company according to their profitability
Answer» A. Monitoring the heart rate of a patient for abnormalities
108.

Data Visualization in mining cannot be done using

A. Photos
B. Graphs
C. Charts
D. Information Graphics
Answer» A. Photos
109.

To detect fraudulent usage of credit cards, the following data mining task should be used

A. Outlier analysis
B. prediction
C. association analysis
D. feature selection
Answer» A. Outlier analysis
110.

A definition or a concept is if it classifies any examples as coming within the concept

A. Complete
B. Consistent
C. Constant
Answer» B. Consistent
111.

Classification accuracy is

A. Subdivision of a set of examples into a number of classes
B. Measure of the accuracy, of the classification of a concept that is given by a certain theory
C. The task of assigning a classification to a set of examples
Answer» B. Measure of the accuracy, of the classification of a concept that is given by a certain theory
112.

Cluster is

A. Group of similar objects that differ significantly from other objects
B. Operations on a database to transform or simplify data in order to prepare it for a machine-learning algorithm
C. Symbolic representation of facts or ideas from which information can potentially be extracted
Answer» A. Group of similar objects that differ significantly from other objects
113.

Assume you want to perform supervised learning and to predict number of newborns according to size of storks’ population (http://www.brixtonhealth.com/storksBabies.pdf), it is an example of

A. Classification
B. Regression
C. Clustering
D. Structural equation modeling
Answer» B. Regression
114.

Bayesian classifiers is

A. class of learning algorithm that tries to find an optimum classification of a set of examples using the probabilistic theory
B. Any mechanism employed by a learning system to constrain the search space of a hypothesis
C. An approach to the design of learning algorithms that is inspired by the fact that when people encounter new situations, they often explain them by reference to familiar experiences, adapting the explanations to fit the new situation
D. None of these
Answer» A. class of learning algorithm that tries to find an optimum classification of a set of examples using the probabilistic theory
115.

Background knowledge referred to

A. Additional acquaintance used by a learning algorithm to facilitate the learning process
B. A neural network that makes use of a hidden layer
C. It is a form of automatic learning
D. None of these
Answer» B. A neural network that makes use of a hidden layer
116.

Which of the following is finally produced by Hierarchical Clustering?

A. Final estimate of cluster centroids
B. tree showing how close things are to each other
C. assignment of each point to clusters
D. all of the mentioned
Answer» B. tree showing how close things are to each other
117.

Which of the following is required by K-means clustering?

A. defined distance metric
B. number of clusters
C. initial guess as to cluster centroids
D. all of the mentioned
Answer» D. all of the mentioned
118.

Point out the wrong statement.

A. k-means clustering is a method of vector quantization
B. k-means clustering aims to partition n observations into k clusters
C. k-nearest neighbor is same as k-means
D. none of the mentioned
Answer» C. k-nearest neighbor is same as k-means
119.

Which of the following combination is incorrect?

A. Continuous – euclidean distance
B. Continuous – correlation similarity
C. Binary – manhattan distance
D. None of the mentioned
Answer» D. None of the mentioned
120.

Which of the following ways can be used to represent a graph?

A. Adjacency List and Adjacency Matrix
B. Incidence Matrix
C. Adjacency List, Adjacency Matrix as well as Incidence Matrix
D. No way to represent
Answer» C. Adjacency List, Adjacency Matrix as well as Incidence Matrix
121.

Which of the following function is used for k-means clustering?

A. k-means
B. k-mean
C. heatmap
D. none of the mentioned
Answer» A. k-means
122.

K-means is not deterministic and it also consists of number of iterations.

A. true
B. false
Answer» A. true
123.

N-grams are defined as the combination of N keywords together. How many bi-grams can be generated from given sentence?

A. 7
B. 8
C. 9
D. 10
Answer» C. 9
124.

Social networks are great distribution channel for ___________

A. Customer feedback
B. Viral Content
C. exclusive coupons
D. marketing messages
Answer» D. marketing messages
125.

Two increasingly important ethical aspects of social media are

A. Ratings and traffic.
B. Transparency and privacy.
C. Identity and honesty.
D. Virtue and virality
Answer» B. Transparency and privacy.
126.

Larger Social n/w ing sites ____________

A. will force niche social n/w sites out of business.
B. sets social media trends
C. expected to see declining growth rate
D. better fit for non profit organizations
Answer» B. sets social media trends
127.

White label social n/w is privately run by non profit organization

A. true
B. false
Answer» A. true
128.

WHICH SOCIAL NETWORK DOES NOT OFFER ANALYTICS?

A. Facebook
B. Instagram
C. LinekIn
D. None of Above
Answer» D. None of Above
129.

Which of the following is NOT a fundamental area of change regarding people's media habits?

A. Communication.
B. Conversation
C. Collaboration
D. Choice
Answer» A. Communication.
130.

WHICH SOCIAL NETWORK DOES NOT PROVIDE USERS WITH SELFIE FILTERS?

A. Facebook
B. Instagram
C. LinekIn
D. twitter
Answer» D. twitter
131.

WHAT IS THE LARGEST GLOBAL SOCIAL NETWORK (BY TOTAL ACTIVE USERS)?

A. Facebook
B. Instagram
C. LinekIn
D. twitter
Answer» A. Facebook
132.

Which of the following is valuable in increasing page rank?

A. paying for placement
B. static content
C. quantity of links from other highly ranked pages to your site
D. None of Above
Answer» C. quantity of links from other highly ranked pages to your site
133.

What is social media optimization?

A. Creating content for publicity via social n/w
B. writing content
C. Creating content easily indexed
D. Hiring people to create content for social n/w
Answer» A. Creating content for publicity via social n/w
134.

What is vlog?

A. Video log
B. Video Blog
C. log of blog
D. None of Above
Answer» B. Video Blog
135.

Which technology concerned with social media privacy?

A. Data Science
B. Ethical Hacking
C. Cyber Security
D. DBMS
Answer» C. Cyber Security
136.

Which of these is usually not kept private on social media?

A. photos
B. username
C. invitation
D. None of Above
Answer» B. username
137.

Which of these social media platforms features end to end encryption?

A. Facebook
B. Instagram
C. Snapchat
D. Whatsapp
Answer» D. Whatsapp
138.

Which of these is a password protect measure?

A. tagging friends less often
B. setting strong passwords
C. using multiple accounts
D. making onformation private
Answer» B. setting strong passwords
139.

Which social network is considered the most popular for social media marketing?

A. Twitter
B. Facebook
C. Linkdin
D. Whats App
Answer» B. Facebook
Explanation: Facebook is the biggest social media site around, with more than two billion people using it every month.
140.

What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
Answer» D. Edge rank
Explanation: Edge rank is the name for Facebook`s ranking algorithm.
141.

Which of the following is an important aspect of creating blogs and posting content?

A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
Answer» D. All of the above
Explanation: All of the above option is an important aspect of creating blogs and posting content.
142.

What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
Answer» B. Blogs with limited individual posts, limited by character count typically
Explanation: micro-blogging means blogs with limited individual posts, limited by character count typically.
143.

What is "social media optimization"?

A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
Answer» A. Creating content which easily creates publicity via social networks
Explanation: social media optimization means creating content which easily creates publicity via social networks.
144.

What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
Answer» C. The expected costs for each ad campaign based on the delivery method
Explanation: The marketing budget section of a marketing plan detail is the overall marketing budget for a year.
145.

How does creating a social network marketing plan differ from a traditional marketing plan?

A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
D. None of the above
Answer» B. The staff requirements and skill sets for social marketing are different
Explanation: Creating a social network marketing plan differ from a traditional marketing plan because the staff requirements and skill sets for social marketing are different.
146.

Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above
Answer» C. Both A and B
Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? and Are you listening and monitoring what is being said about you?
147.

Social networks are organized primarily around _____________

A. Brands
B. People
C. Discussions
D. interests
Answer» B. People
148.

Which social network most popular for Business to Business marketing.

A. Facebook
B. Orkut
C. Ryze
D. LinkedIn
Answer» D. LinkedIn
149.

Visualization of Social n/w depicted by_____________

A. Varying size of nodes
B. Varying size of nodes
C. Varying size and color of nodes
D. None of Above
Answer» C. Varying size and color of nodes
150.

Most common Social n/w characteristics used are__________

A. Betweenness
B. Closeness
C. Degree
D. All above
Answer» D. All above
151.

Popular algorithm for node_link diagram is ___________

A. Link state routing algorithm
B. Forced directed layout algorithm
C. Semantic based layout algorithm
D. None of Above
Answer» B. Forced directed layout algorithm
152.

Visualization is ______display of data.

A. pictorial
B. graphical
C. numerical
D. linear
Answer» B. graphical
153.

Social network analysis is process of investigating through use of ____and ______

A. Edges, Graph
B. Vector,graph
C. network , Graph
D. Vector, Edges
Answer» C. network , Graph
154.

Adjacency graphs are ___________

A. one mode
B. two mode
C. bipertite
D. None of Above
Answer» A. one mode
155.

Following are measures of Centrality

A. degree
B. Betweenness
C. Eigen vector
D. All above
Answer» D. All above
156.

Current visualization of social n/w is some form of ____________

A. Node_Link_diagram
B. Vector Diagram
C. Edge Diagram
D. All above
Answer» A. Node_Link_diagram
157.

Which is not algorithmic approach for visualization?

A. Tree layout
B. Layered layout
C. Symmetric layout
D. Edge Layout
Answer» D. Edge Layout
158.

Hive plots defines____________layout for nodes

A. Linear
B. graphical
C. structural
D. vectorial
Answer» A. Linear
159.

Circular graph layout is a drawing scheme where all nodes are placed on the ____________ of a circle.

A. area
B. perimeter
C. radius
D. diagonal
Answer» B. perimeter
160.

A measure of connectedness between components of graph is ___________

A. degree
B. closeness
C. Eigen value
D. Betweenness
Answer» D. Betweenness
161.

Following are N/w Visualization applications.

A. Moviegalaxies
B. Twitterscope
C. LinkedIn Maps
D. All above
Answer» D. All above
162.

Affiliation graphs are ___________

A. one mode
B. two mode
C. multimode
D. None of Above
Answer» B. two mode
163.

Which is not a visualization tool

A. NodeXL
B. Ruby
C. Pajek
D. Gephi
Answer» B. Ruby
164.

____________ is an open source software platform for visualizing molecular interaction networks

A. Cytoscape
B. Cuttlefish
C. Commetrix
D. Egonet
Answer» A. Cytoscape
165.

Software Framework for Dynamic Network Visualization and Analysis is ______

A. Cytoscape
B. Cuttlefish
C. Commetrix
D. Egonet
Answer» C. Commetrix
166.

 ____________is a cloud-based text and social networks analyzer

A. Cytoscape
B. Gephi
C. Pajek
D. Netlytic
Answer» D. Netlytic
167.

_______performs network analysis AND network visualization in one integrated product. 

A. Cytoscape
B. InFlow
C. Gephi
D. Egonet
Answer» B. InFlow
168.

MeerKat offers facilities for automated ___________mining

A. data
B. vector
C. community
D. cluster
Answer» C. community
169.

____________ is dedicated to the analysis and visualization of relational data.

A. Tulip
B. InFlow
C. Gephi
D. Egonet
Answer» A. Tulip
170.

___________is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs

A. Cytoscape
B. Gephi
C. Commetrix
D. Cuttlefish
Answer» B. Gephi
171.

_______software for analysis and visualization of large networks used for Windows-only.

A. NodeXL
B. Ruby
C. Pajek
D. Gephi
Answer» C. Pajek
172.

________is used for bibliometric data.

A. VOSViewer
B. Gephi
C. Commetrix
D. Cuttlefish
Answer» A. VOSViewer
173.

_______is an online tool that lets you visualize and analyze LinkedIn network 

A. Cytoscape
B. Gephi
C. Commetrix
D. Socilab 
Answer» D. Socilab 
174.

________________is cross-platform user friendly tool that allows you to draw social network

A. VOSViewer
B. Social Network Visualizer
C. Commetrix
D. Cuttlefish
Answer» B. Social Network Visualizer
175.

___________is open source and free visualization tool

A. NodeXL
B. Ruby
C. Pajek
D. Gephi
Answer» D. Gephi
176.

____________predicts future trends & behaviors, allowing business managers to make proactive,knowledge-driven decisions.

A. Data warehouse.
B. Datamarts
C. Data mining.
D. Metadata
Answer» C. Data mining.
177.

Text mining reads an ____________ form of data to provide meaningful information patterns

A. structured
B. unstructured
C. semistructured
D. None of Above
Answer» B. unstructured
178.

Keyword search on XML data is a simpler problem because_______

A. XML data is mostly not structured
B. XML data is mostly tree structured
C. XML data is mostly semi structured
D. XML data is mostly fully structured
Answer» B. XML data is mostly tree structured
179.

Most well-known keyword search algorithm for relational data is _______

A. DBX-plorer
B. DISCOVER
C. Both
D. None
Answer» C. Both
180.

Following is not classification algorithm

A. Naive Bayes
B. TFIDF
C. Probabilistic Indexing
D. Indexbased
Answer» D. Indexbased
181.

A common tool kit used for classification is__________

A. Bridges
B. Rainbow
C. Naive Bayes
D. TFIDF
Answer» B. Rainbow
182.

The problem of network clustering is closely related to the traditional problem of ___________

A. edge partitioning
B. node partitioning
C. graph partitioning
D. vector partitioning
Answer» C. graph partitioning
183.

Major challenge which arises in the context of social networks is that many such networks are______________

A. homogeneous
B. heterogeneous
C. unstructured
D. semistructured
Answer» B. heterogeneous
184.

The primary idea in___________ is that data mining problems have varying levels of diffculty in different domains

A. clustering
B. classification
C. transfer learning
D. keyword search
Answer» C. transfer learning
185.

Supervised approaches depend on some a-priori knowledge of the data which are___________

A. Class ids
B. Class labels
C. Classifiers
D. None
Answer» B. Class labels
186.

Clustering is a common____________ data mining technique

A. unsupervised
B. Supervised
C. both
D. None
Answer» A. unsupervised
187.

Following is not a mining technique.

A. Bayesian classification
B. rule-based classifier
C. support vector machines,
D. ObjectRanking
Answer» D. ObjectRanking
188.

Which of the following is not a data mining functionality?

A. Characterization and Discrimination
B. Classification and regression
C. Selection and interpretation
D. Clustering and Analysis
Answer» C. Selection and interpretation
189.

The out put of KDD is____________

A. Data
B. Information
C. Query
D. Useful information
Answer» D. Useful information
190.

________________ is the process of finding a model that describes and distinguishes data classes or concepts.

A. Data Characterization
B. Data Classification
C. Data discrimination
D. Data selection
Answer» B. Data Classification
191.

Strategic value of data mining is____________

A. cost-sensitive
B. work-sensitive
C. time-sensitive
D. technique-sensitive
Answer» C. time-sensitive
192.

_______________ is a summarization of the general characteristics or features of a target class of data.

A. Data Classification
B. Data discrimination
C. Data selection
D. Data Characterization
Answer» D. Data Characterization
193.

Bayesian classifiers is____________

A. A class of learning algorithm that tries to find an optimum classification of a set of examples using the probabilistic theory.
B. Any mechanism employed by a learning system to constrain the search space of a hypothesis
C. An approach to the design of learning algorithms that is inspired by the fact that when people encounter new situations, they often explain them by reference to familiar experiences, adapting the explanations to fit the new situation.
D. None of these
Answer» A. A class of learning algorithm that tries to find an optimum classification of a set of examples using the probabilistic theory.
194.

Self-organizing maps are an example of____________


A. Unsupervised learning
B. Supervised learning
C. Reinforcement learning
D. Missing data imputation
Answer» A. Unsupervised learning
195.

Some telecommunication company wants to segment their customers into distinct groups in order to send appropriate subscription offers, this is an example of_______

A. Supervised learning
B. Data extraction
C. Serration
D. Unsupervised learning
Answer» D. Unsupervised learning
196.

The________ centrality measure does not allow for centrality values to be compared across networks

A. Eigenvector
B. Katz
C. degree
D. None
Answer» C. degree
197.

Eigenvector centrality takes eigen vector of ____________

A. adjacency matrix
B. Neighbouring matrix
C. polling matrix
D. All of Above
Answer» A. adjacency matrix
198.

When bias term is added to the centrality values for all nodes no matter how they are situated in the network it is called_______

A. Eigenvector
B. Katz
C. degree
D. None
Answer» B. Katz
199.

__________algorithm is more effective for betweenness centrality.

A. adjacency matrix
B. Dijkstra\s
C. Neighbouring matrix
D. Brandes\
Answer» D. Brandes\
200.

In____________centrality, the intuition is that the more central nodes are, the more quickly they can reach other nodes.

A. Eigenvector
B. Katz
C. Closeness
D. degree
Answer» C. Closeness
Tags
Question and answers in Social Media Analytics (SMA), Social Media Analytics (SMA) multiple choice questions and answers, Social Media Analytics (SMA) Important MCQs, Solved MCQs for Social Media Analytics (SMA), Social Media Analytics (SMA) MCQs with answers PDF download