The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.

Related MCQs

• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Marketing research is a part of ………………stage of rural marketing strategy.
• Marketing research is a part of ………………stage of rural marketing strategy.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• What is price skimming?
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called