Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Related MCQs

• Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
• Increasing the features and quality you offer is a decision made by which marketing mix?
• The benefits of marketing channel are