Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.

Related MCQs

• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
• --------- is not a pre test to evaluate advertising effectiveness
• ---------- is not a post test to evaluate advertising effectiveness
• ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the importance of the customer.
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.