Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.

Related MCQs

• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• The negative feeling which arise after purchase causing inner tension is known as…..
• The negative feeling which arise after purchase causing inner tension is known as…..
• The marketing side of E-commerce is known as ……….
• The marketing side of E-commerce is known as ……….
• Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.