Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Related MCQs

• Consumer promotion, trade promotion and ____ are the three forms of sales promotion
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• Which of the following is not a promotion mix?
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
• The final stage in the personal sales process is the stage
• Two main components of sales promotion are ______.
• A pull sales promotion strategy concentrates on the __________