Which among the following is not an essential of advertising appeal?

Related MCQs

• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• Which among the following is not an objective of advertising research?
• The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
• All of the following methods are used for evaluating advertising effectiveness EXCEPT:
• Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.
• Keeping consumers thinking about the product is the objective for which type of advertising?
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level