McqMate
| Q. |
But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by |
| A. | David aaker |
| B. | Kevin Keller |
| C. | Al Ries & Jack Trout |
| D. | Philip Kotler |
| Answer» C. Al Ries & Jack Trout | |
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