consumers accept word of mouth suggestions when _

Related MCQs

• _ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product
• ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
• In terms of consumption decisions, middle class consumers prefer to _________.
• _________________ refers to the buying behavior of final consumers.
• The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
• According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:
• All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
• ________ can influence the consumers’ thoughts about products.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• Marketing communications play a critical role in informing consumers about ______ including where they can be purchased and in creating favourable images and perceptions.