The process of purchasing space in a media is:

Related MCQs

• Media planning process for determining the most ______ of media for achieving a set of media objectives
• Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• _____ is the first step of the media planning process.
• _____ is the second step of the media planning process.