______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.

Related MCQs

• ____________ indicates the maximum sales from all buyers of the product.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.
• An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• Among English Newspapaers, ___________ is the most read paper in India.
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details